In today's market, speed is the new currency. For an SMB, the difference between closing a sale or losing it to the competition is often a matter of minutes. If a potential customer writes to you and doesn't receive an immediate response, their attention will shift to the next Google result.
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The Mexican market changed faster than many businesses could anticipate. Today, customers discover brands on social media, compare in seconds, and expect immediate responses — regardless of whether the company is large or small.
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In the digital battlefield, speed isn't an advantage; it's the price of entry. Every second a lead waits for your response, their interest fades and the probability of a competitor intercepting them skyrockets.
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For years, "digital marketing" for an SMB meant posting on Facebook and uploading Instagram stories. But the market changed, and social media alone is no longer enough.
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