Paco Steel
+250%
Sales increase
From Stagnant Sales to +250% Growth — Paco Steel
Paco Steel is a structural steel supplier operating in Mazatlán, Sinaloa. With a customer base in the construction and manufacturing sector, the business relied entirely on manual prospecting and word-of-mouth referrals to generate new orders — despite having a competitive product and good local reputation.
The Challenge
Paco Steel came to ATENEA IA with a clear problem: stagnant growth despite having a competitive product. Without structured digital presence and without follow-up tools, every lead not attended on time was a customer that went to the competition.
- ✕No structured digital presence or optimized Google Business Profile
- ✕No customer follow-up system — everything in spreadsheets or the team's memory
- ✕Quote response times: 24 to 48 hours or more
- ✕Zero automation: outside business hours meant a lost lead
- ✕No channel traceability: impossible to know what worked and what didn't
The Solution: Three Layers of Commercial Automation
A comprehensive solution was deployed focused on local visibility, first-contact automation, and centralizing the entire commercial operation in a single system.
- Custom Intelligent CRM
- 24/7 AI Chatbot on WhatsApp
- Google Business Profile Optimization
- Reviews & Publications Strategy
The Diagnosis: 100% Reactive Commercial Operation
Analyzing Paco Steel's operation, the problem was clear: stagnant growth despite a competitive product. Without structured digital presence and without an optimized Google Business Profile, the company was invisible to buyers searching for steel suppliers online.
The team relied on spreadsheets and memory to follow up with customers. Quote response times ranged from 24 to 48 hours, while the competition responded in minutes.
Outside business hours, every incoming lead was a lost lead. Without automation, there was no way to capture or qualify prospects at non-business hours. And without channel traceability, it was impossible to know which marketing effort was generating real results.
The Implementation: Three Layers of Automation
We deployed a Custom Intelligent CRM that centralizes automatic lead capture from WhatsApp, web, and incoming calls. A pipeline by stage was configured (prospect → quote → follow-up → close), with automatic alerts for the team and a unified client history including quotes, orders, and previous conversations.
We activated a 24/7 AI Chatbot on WhatsApp Business API that attends prospects regardless of the hour. The bot automatically qualifies — steel type, required volume, use, and delivery time — and sends catalog and basic quotes in seconds. When the lead is ready to close, it intelligently escalates to the sales team.
We optimized the Google Business Profile with correct categories, services, and attributes to position Paco Steel in key searches like "structural steel Mazatlán" and "steel supplier Sinaloa". A review strategy was implemented with automated post-sale requests and weekly AI-generated publications.
Results and Scaling
In 6 months, sales grew by 250%. Lead response time went from 24-48 hours to under 5 minutes — a transformation that eliminated the competition's advantage in response speed.
The chatbot operates 24/7: zero leads lost outside business hours. The company went from losing opportunities every night to having a system that qualifies and captures prospects continuously.
The Google Business Profile reached Top 3 position in key local searches. 100% of leads are now tracked in the CRM, enabling data-driven decisions about which channels and actions generate real sales.
Key Results (Hard Data)
+250%
Sales increase
<5 min
Response time
24/7
Continuous attention
Top 3
Google Maps position
"ATENEA IA completely transformed our commercial operation. We now have full control of our clients and sales grew in a way we didn't expect in such a short time."