Domohome
+300%
Sales increase
AI Commercial Acceleration Strategy — Domohome
When Arturo Casillas, Commercial Director of Domohome, contacted us, her frustration was palpable. They invested thousands in digital marketing but were losing 70% of leads due to response times exceeding 4 hours. Prospects contacted competitors before receiving a response.
The Challenge
Transformation of Domohome's customer service model through the RUSH Program implementation. In just 8 months, the integration of conversational AI and sales flow automation resulted in a 300% increase in closed sales and revenue exceeding $15M MXN.
- ✕Prospect Leakage: 70% of leads lost due to response times exceeding 4 hours
- ✕Nighttime Inactivity: Leads going "cold" due to no immediate attention outside business hours
- ✕Operational Saturation: Sales team (3 people) overwhelmed by 50+ daily repetitive inquiries
- ✕Opportunity Cost: Digital marketing investment wasted due to lack of immediate qualification
The Solution: RUSH Program
Implementation of an AI ecosystem specialized in the real estate and home automation sector that responds in under 30 seconds, automatically qualifies prospects, and schedules appointments directly on the sales team calendar.
- 24/7 AI Chatbot
- Qualification Filter
- Autonomous Scheduling
- Omnichannel
The Diagnosis: Prospect Leakage and Operational Saturation
We conducted an exhaustive analysis of Domohome's lead flow. The numbers were revealing: 70% of leads lost due to response times exceeding 4 hours. Leads went cold when they didn't receive immediate attention outside business hours.
The 3-person sales team was overwhelmed by 50+ daily repetitive inquiries. The digital marketing investment was being wasted due to the lack of immediate prospect qualification.
The opportunity cost was enormous: every unattended lead represented a potential lost sale in Mexicali's competitive real estate market.
The Implementation: Real Estate AI Ecosystem
We implemented a 24/7 AI Chatbot trained with Domohome's property catalog, price ranges, financing options, and the 50 most frequently asked questions (key FAQs). The system could maintain natural conversations in Mexican Spanish.
We integrated an automatic Qualification Filter that identified budget, area of interest, and purchase urgency for each prospect before any human intervention.
We configured Autonomous Scheduling with real-time synchronization with advisor calendars for in-person visits. Prospects could see real availability and choose their time slot.
We activated Omnichannel capability: instant response in under 30 seconds via WhatsApp and Facebook, ensuring coverage across all channels where customers reached out.
Results and Scaling
Response time dropped from 4+ hours to under 30 seconds — a 99% reduction in wait time. Monthly sales tripled (+300%).
Over 150 high-intent leads were generated per month. Operational efficiency improved with 15 hours saved per week, optimizing human resources. Cost per sale decreased by 60%.
The team grew from 3 to 7 advisors to handle the closing volume generated by the AI. The system reached capacity to process 3,000+ conversations without increasing fixed costs.
$15,000,000 MXN in closed sales is attributable to the system. Clients receive attention before the competition, creating a speed-based competitive advantage. A profiled database with real purchase intent within the next 3 months was built.
Key Results (Hard Data)
<30s
Response time (-99%)
+300%
Monthly sales tripled
+150/mo
High-intent leads
-60%
Cost per sale
"We went from losing leads due to slow response to closing sales automatically. We only attend prospects ready to buy."